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Cranfield firm Acuigen going global with a new way of thinking


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Six months on, we are catching up with the winners of BoS’ first Bedfordshire Business Awards 2016.
This week we caught up with Chris Lang from our Innovation Award winner Acuigen. . .

INNOVATION is the name of the game with Acuigen in its work in the field of customer feedback.

So it came as no surprise the Cranfield-based firm scooped our very first Business Innovation Award last November.
No stranger to awards, the firm was established in 1993 and ever since has been racing ahead of competitors making a name for itself as the go-to company forcustomer feedback.
Chris Lang, the director of client services at Acuigen, said of the set-up: “When the business started in 1993 we were working from a converted garage in Cranfieldproviding customer feedback information to clients by fax machine, but by continuously innovating and incrementally changing our service delivery model we now service clients around the world.”
Since winning the award, the firm has grown not just in the national market but across the globe.
Chris said: “During this past month we have supported clients in Amsterdam, Hong Kong, the US, and across Europe.”
And the firm has credited winning some of that business to the first ever Bedfordshire on Sunday Business Awards.
Chris told us:” “The benefits of the Best in Bedfordshire award have been fabulous; the award has helped us continue to present Acuigen as an innovator in the field of customer feedback, it gives Acuigen’s staff important recognition and a good pat on the back for their hard work supporting clients.
“The award logo went on all of our marketing documents, helping us win export business.”
And in the future the firm intends to continue to grow and use its expertise to help boost the careers of those who step through its doors – such as apprentice and former Rushmoor School student Ben Goddard.
Chris said: “It is a credit to the teaching staff at Bedford College training Ben and the other IT apprentices at Acuigen. Thecontribution of our apprentices has certainly helped the success of our company.”

Source: Bedfordshire Live RSS